Blis, the global pioneer in location data technology, today announced the launch of operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be
Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
Sydney: 9am, August 1st 2017: Leading location technology company Blis, today announced that after working with Omnicom Media Group (AUSNZ) for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide.
This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.
Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?
Blis, the global pioneer in location data technology, has been ranked the number one location data provider in the UK market for its responses to briefs, the delivery of innovative and creative solutions, and the understanding of client objectives, in a survey commissioned by industry trade body the Institute of Practitioners in Advertising (IPA).