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Mobile Creativity FAQs 2017
Have you ever had questions about mobile creativity? If so, these handy FAQs are for
Article
Spotlight on Data Accuracy and Polygons: With Amy Fox
Celebrated in The Drum as one of 50 women under 30 disrupting the digital space,
Article
Mobile Through the Screen of Possibility: IAB Panel Discussion
I had the privilege of moderating a great panel discussion at Google’s new HQ in
Media Coverage
How ad blocking played out in 2016
The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.
Media Coverage
Methbot controversy; Native Advertising Grows Rapidly and Blis partners with Moat.
Location data specialist Blis choose Moat as their viewability partner. The companies just announced their partnership, underlining Blis’ commitment to adhere to mobile guidelines for both mobile in-app and mobile web, as defined by the MRC.
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Blis partners with Moat to offer mobile advertising viewability measurement in line with recognised standards
Mobile location advertiser Blis has partnered with SaaS analytics and measurements firm Moat to offer improved measurement viewability in line with the Media Rating Council mobile guidelines for mobile in-app and web advertising. The new viewability measures will also adhere to IAB Australia’s viewability guidelines.
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Blis and Moat Partner to Measure Mobile Viewability
Mobile location solutions provider Blis has teamed up with Moat, an analytics and measurement company for marketers and publishers, to measure viewability – as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
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Blis Partners With Moat To Offer In-App Viewability And Attention Analytics
Blis has announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. The move also follows the IAB Australia’s launch of new viewability guidelines aimed at simplifying the landscape for advertisers.
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Experts Predict What’s in Store for Digital Out-of-Home in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.