Article

Cannes is always a useful read on where the advertising industry is headed. This year,

POSSIBLE 2026 delivered a dense few days of conversations and competing ideas about where advertising

Agencies have questioned fees and take rates for years. Now, that’s translating into action. Sustained

The measurement problem no one can ignore Marketing has never been more measurable. And yet,

Blis continues to strengthen its presence across Europe with the appointment of a new Group

In un mercato altamente competitivo come quello della Grande Distribuzione Organizzata in Italia, la sfida

Automotive marketing is changing fast. Drivers are harder to reach, loyalty is declining, and the

La collaborazione tra il brand fashion luxury Fendi e l’adtech platform Blis, all’attivo da diversi

Misurare l’effettivo impatto del digitale sul mondo fisico resta una delle maggiori sfide del marketing