The Fate of the Modern Entrepreneur Over the years I spent as an entrepreneur, I’ve experienced and watched my peers endure
Why Local Marketers Need Location Data Quick Service Restaurant chains (QSRs) invest a strong percentage of their sales into marketing. They
Places to go, People to see: Smart Trends and People Analysis You might remember that back in December 2017 we launched our Smart Trends tool, an
What We Learned at LSA18 Blis recently attended the LSA 2018 conference in Chicago, and we left with a lot
A Brand Guide to Investing in the Long and Short Term In our research paper Unlocking the New Consumer Hierarchy of Needs, we outlined the shift
All Politics is Local As Tip O’Neil, former Speaker of the United States House of Representatives, once said, “All
Brand Safety and Transparency: It’s On the Tech Industry In a time where disseminating messages has become easier than ever, we’ve seen a ugly
Location is the Answer for Political Advertisers With the 2018 midterm election a mere months away and cause-based issues taking center stage,
Partner Spotlight: Blis Blog Q&A with Tapad Question 1: How long have you been at Tapad and what is your role? Chaya