New Collaborations to Improve Measurement of In-Store Sales
Shopper marketers everywhere are quickly realizing that if they want their digital advertising efforts to
Moving beyond clicks, taps and swipes with creative
As new buying models proliferate, in a constant game of catch up with ongoing technological
Closing the Retailer Purchase Loop: Solving the Challenge of Attribution
You’re on your way to work when you pass a billboard featuring Nike’s newest running
How Blis Filters Bad Data
As we’ve underscored in previous posts in this series, bad data is an ongoing concern
Five Questions with Alex Wright, Head of Insights
Alex Wright, Head of Insights at Blis, is about to celebrate his one year anniversary
Promiscuous Shopper 2.0
Happy 10th Anniversary August saw the 10th anniversary of the Credit Crunch: Mervyn King (then
Meet, Greet and Keep: How Mobile Can Help Brands Throughout the Sales Funnel
Our mobile devices give us more than just a way to call or text friends
We’re still underinvesting in mobile
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
Why Being Unique Matters in Location Data
At Blis, we generally only approve a small percentage of the location data that comes