The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
How Clean is Your Location Data?
Marketers may assume that the location data they purchase is fresh from the source, but
Movement in a Blink
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis
How to Increase ROI and In-store Sales
A shopper’s path to purchase no longer looks like the linear train track it once
How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise
How location based marketers predict the future
The iPhone–which is turning ten this month– transformed the way people communicate, shop, and travel. It also transformed the way marketers reach their ideal audiences. For the first time, they could use the smartphone’s location data to find out where consumers were—and buy impressions accordingly.
The IAB 2017 Mobile Symposium
A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from
Put Ad Dollars Where Your Consumers Are
Across the world, mobile is our primary device. For browsing online or talking to friends,
The Mobile App Measurability Challenge for DSPs
Why I think the industry is not ready to bill off the viewable impression in