Tropical Smoothie Cafe- More Than Just Smoothies Tropical Smoothie wanted to raise awareness of their cafes as well as promote a $5
Using Location Data to Drive Foot Traffic to your QSR Driving foot traffic into restaurants is the number one goal of any QSR. When meal
Blockchain Will Transform Global Economy, What About Advertisers? When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But
Closing the Retailer Purchase Loop: Solving the Challenge of Attribution You’re on your way to work when you pass a billboard featuring Nike’s newest running
How Blis Filters Bad Data As we’ve underscored in previous posts in this series, bad data is an ongoing concern
Precision Matters: The Critical Importance of Decimal Places As we’ve noted in previous posts, GPS is the Gold Standard when it comes to
How to Avoid Bad Data As many marketers know, data can be overwhelming. In today’s advertising and marketing ecosystem, we
Location Based Advertising: Moving beyond “Location 101” This is the first post in our “Moving Beyond Location 101” series, which will focus