Blog post | Blis

Diversity: through our eyes

Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.

Diversity: through our eyes Read More »

The changing behaviour series: capturing the pulse of consumer sentiment

We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.

The changing behaviour series: capturing the pulse of consumer sentiment Read More »

Holiday shopping seasons like never before – how can brands plan?

With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).

Holiday shopping seasons like never before – how can brands plan? Read More »

The changing behaviour series: gaming on the rise

It comes as no surprise that gaming is big business. But what is perhaps surprising is just how big the industry is, with the world’s 2.7 billion gamers expected to spend $159 billion on games in 2020. According to NewZoo, mobile gaming was the segment which saw the biggest increase in engagement and revenues as a result of COVID-19 measures.

The changing behaviour series: gaming on the rise Read More »

Harnessing the power of behavioural data to understand consumers

At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale.

Harnessing the power of behavioural data to understand consumers Read More »

Why location and behavioural data are the perfect match

Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.

Why location and behavioural data are the perfect match Read More »

The road to recovery webinar

As the start of a new decade and a restart to the Chinese Zodiac cycle, 2020 had all the promise of prosperity and new beginnings. And while it did bring change, it wasn’t exactly what most of us had expected when setting our intentions for the new year.

The road to recovery webinar Read More »

The changing behaviour series: webinar – High streets to bar stools

In the final webinar of ‘The changing behaviour series’ the team review what’s happened one month on from non-essential retail stores reopening and the second weekend of bars and restaurants around England opening their doors for customers.

The changing behaviour series: webinar – High streets to bar stools Read More »

The changing behaviour series: settle in for a pint

On 4th July bars, hotels and restaurants across England opened their doors to customers after three months of lockdown. The UK hospitality sector is one of the UK’s largest employers with 3.2 million workers in the sector in 2018 and since lockdown began job cuts and closures in the sector have regularly made the headlines.

‘Super Saturday’, as it was affectionately known, saw people queuing up to sit in their favourite pub to enjoy socially distanced drinks. To assess the levels of confidence in returning to places of leisure and entertainment, our team at Blis analysed patterns of consumer behaviour and compared them with patterns from the week of 24th February – 1st March.

The changing behaviour series: settle in for a pint Read More »