The automotive industry motoring industry in the UK is getting back into gear with socially distant selling, incentives to buy energy-efficient cars and initiatives to help those financially impacted by the virus. In this post from ‘The changing behaviour series’ we look at how auto brands are adapting after lockdown.
The changing behaviour series: automotives in the UK Read More »
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.
The changing behaviour series: Dutch auto market revving up Read More »
In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.
The changing behaviour series: eating out to help out Read More »
Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.
Diversity: through our eyes Read More »
We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.
The changing behaviour series: capturing the pulse of consumer sentiment Read More »
With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).
Holiday shopping seasons like never before – how can brands plan? Read More »
It comes as no surprise that gaming is big business. But what is perhaps surprising is just how big the industry is, with the world’s 2.7 billion gamers expected to spend $159 billion on games in 2020. According to NewZoo, mobile gaming was the segment which saw the biggest increase in engagement and revenues as a result of COVID-19 measures.
The changing behaviour series: gaming on the rise Read More »
At Blis, we’re excited to partner with Skyrise Intelligence, a next generation media planning solution that harnesses telco-powered data to improve marketing effectiveness. We spoke to Ben Wilkins, Board Director, Skyrise Intelligence about the partnership and how understanding consumer behaviour will help advertisers bridge the gap between planning and activation across all channels, at scale.
Harnessing the power of behavioural data to understand consumers Read More »
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
Why location and behavioural data are the perfect match Read More »
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653