During the periods of lockdown we witnessed dramatic shifts in consumer loyalty. In the US, in late February, brands were experiencing on average 78% loyalty. During the peak period of early April those figures rose to 90%, indicating that most people were going to one store only to pick up their essentials and didn’t “shop around”.
The world as we knew it before COVID-19 is forever changed. But that’s not to say that everything we knew in that world has changed. Humans are still humans and past behaviours can speak volumes about what people will actually do once lockdowns are eased and the rhythms of daily life start to return to ‘normal’.
Five ways historical targeting can help predict future behaviors: Part 2 – lifestyles Read More »
Understanding the intersection of people and places helps chart behaviour patterns, habits and lifestyle indicators. In doing so we can make inferences and predictions based on known habits. However, with the current state of constrained connectivity and at a time when fewer purchase decisions are being made outside the home, past habits can provide key indications of preferences and buying behaviours.
Five ways historical targeting can help predict future behaviors: Part 1 – habits Read More »
With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.
The changing behaviour series: webinar – Commuters. The first domino? Read More »
The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured something ad-hoc to deal with the changes. In a PWC survey conducted in April, 77% of CFOs are looking at cost containment measures, and 65% are thinking of deferring or cancelling investments – digital transformation included.
The changing behaviour series: using data for future-proofing Read More »
With lockdown restrictions lifting in cities and countries around the world, businesses are bracing themselves for what happens next. The results of surveys and research have shown that there is no one size fits all approach, with attitudes varying quite significantly in terms of the level of comfort of consumers returning to stores. A return to pre-COVID behaviours is unlikely, at least in the short term, but how can brands prepare for the next phase of this global crisis?
The changing behaviour series: webinar – Life after lockdown Read More »
With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.
Since the onset of coronavirus in the country, Singapore has experienced changes in regulations week on week. In this post from ‘The changing behaviour series’ we take a step back to observe how Singaporeans have adapted their daily habits over the past 4 months.
The changing behaviour series: as Singaporeans adapt, food favourites shift Read More »
If there’s one word to describe 2020 so far, it’s “unprecedented.”
The changing behaviour series: an unprecedented time Read More »
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653