Is a retail apocalypse upon us?
Much has been made of the shifting retail landscape in recent years, and as a […]
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Blog post
Even in the age of Amazon, consumers still prefer in-store shopping for Halloween
Last holiday season, e-commerce accounted for 12.3 percent of all sales. It’s a number that
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The importance of data freshness in predicting customer lifestyle changes
Cultural shifts in today’s consumer behaviors have coincided with an overall decline of traditional shopping
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Verify your data to yield better campaign results
It seems like the temperature always dips around Labor Day – as if Mother Nature observes the unofficial beginning of autumn like we do, even though fall doesn’t really start for a few more weeks. With back-to-school sales behind us, shoppers are already eyeing the smattering of Halloween pop-up stores that have begun invading malls and Main Streets, and some are even planning their holiday gift shopping. As everyone starts to spend more time indoors and gear up for the winter holiday season, how are brands and marketers adjusting?
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