To enable marketers to uncover the people behind these percentages, Blis launched its new interactive calculator showing which lifestyle audiences are being impacted the most.
Programmatic firm Blis has released a study that shows mobile marketers are missing out on as much as 46 per cent of addressable audiences in Australia.
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’.
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
The privacy-first location-powered programmatic advertising partner Blis has announced the launch of its new product suite, Audience Explorer, into New Zealand, enabling brands and agencies to target their customers to drive key outcomes in the post-cookie world.
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653