Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Arianna Castoldi as Head of Sales and the hire of Livia Baldassari as Sales Manager for Italy.
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the launch of its new product suite into Italy, enabling Italian brands and agencies to target their customers in the post-cookie world and drive key outcomes.
Blis is expanding its commercial operations outside London with a new Manchester office along with the appointment of Sadie Teasdale as Group Head to lead the regional expansion. The global privacy-first, location-powered programmatic advertising partner is making its first UK investment outside London with the move, which sees it take office space in Manchester to support clients and meet demand for location-powered advertising.
This year, despite the pandemic, the U.S. saw strong growth across luxury retail brands. Kering, owner of Gucci and Yves Saint Laurent, saw a 46 percent increase in Q1 sales, with online activity contributing significantly.
Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.
Snapchat disappointed us all last week and Facebook did the same on Monday.
The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.
For marketers across the industry hitting the right tone in the wake of the pandemic was a significant challenge. As we emerge from the fog of the pandemic B2B brands are reappraising the role of corporate content.
Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
As NSW emerges from its 100+ day lockdown, ad tech company Blis has provided some insight on how businesses can expect customers to behave as they enjoy their newfound freedom.
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653