Following Memorial Day Weekend, Blis shared promising travel insights on visitation numbers to many American “playgrounds.” People are becoming more comfortable with leaving home again, which highlights this summer as an opportunity for businesses to take advantage of consumers craving a return to recreation.
Bored of the cookie apocalypse yet?
This was the opening question from a client in a meeting this week and it hit home. Yes, because it’s hard to miss the headlines and cookie-chat-fatigue may be setting in. Also, because anyone who works with brands and businesses who advertise is, like my client, probably searching for the stamina and the solutions to go the distance in this new world.
Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many new data privacy restrictions being introduced to iPhones, will impact their ability to target consumers with relevant advertising.
New industry survey also confirms the growing importance of omnichannel experiences
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.
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