Consumer behaviour

Let’s talk about iOS14

Apple’s operating system underwent its annual update this September, with more changes due early next year. This latest update gives users more control over how their data is used by advertisers in particular.

The changing behaviour series: a celebration of light

In this post from ‘The changing behaviour series’ we take a look at where consumers were spending their time whilst online on their phones and what the patterns of behaviour were when they did venture to supermarkets and shopping malls. 

The changing behaviour series: a retail reckoning

In this post from the changing behaviour series, we look at what type of consumer might emerge from this second lockdown and break down what patterns of behaviour from Christmas 2019 might mean heading into this year’s festive season.

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