With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.
The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured something ad-hoc to deal with the changes. In a PWC survey conducted in April, 77% of CFOs are looking at cost containment measures, and 65% are thinking of deferring or cancelling investments – digital transformation included.
With one of Australia’s most iconic landscapes as a backdrop, the sight of thousands of beach-goers enjoying the Bondi surf in late-March represented a turning point in how Australians appraised the severity of pandemic life. A month on, the tentative re-opening of the beach is a testament to the actions that followed that weekend.
In this week’s webinar Nathan Lawson, Senior Insights Manager delves into trends from the pharma and beauty retail sector, while Alex Wright gives an update on the state of consumer confidence from an ongoing survey we’re running in the UK.
As part of ‘The changing behaviour series’ we’ve been observing the shifts in behaviour patterns for this category and saw strong double digit decline for three successive weeks, beginning on 16th March before a slight recovery and stabilization in early April.
We started ‘The changing behaviour series’ to help brands and agencies understand how COVID-19 was impacting consumer behaviour. Most of us are experiencing some form of sheltering at home, many people are experiencing reduced working hours or layoffs and how we consume goods and services has fundamentally changed over the past couple of months. And we don’t know how or when this will all end.
Blis, the location analytics company, is launching a product to help brands adapt targeted advertising for households staying at home during the coronavirus pandemic.
The “Habits to Home Targeting” tool provides brands with an opportunity to reach all consumers living in a household at scale, in order to interpret how their shared habits and historical behaviours can influence buying decisions during social distancing.
London, 15 April – Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world. The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale.
Home baking is experiencing a surge of interest, leading to a flurry of cakes and breads posted across social media and a scarcity of some of the essential ingredients for the tasty treats. But the lure of the takeaway is hard to resist and following the Easter break the Blis team tucked into some stats to find trends in the QSR sector for ‘The changing behaviour series’.
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