From Emerce: What will influence the media planning cycle in 2022 series
From new challenges in building audiences to measuring campaign success, we’ll reveal what will influence the path of a typical planning cycle in 2022.
From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026
Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.
From Martech Series: US media planners are leading the way to find the best privacy-first solutions
The study reveals that most (56%) US media planners are seeing privacy-first solutions as a key priority during 2022. In fact, US planners are the only group in the survey treating privacy-first as seriously as they should. In the UK for example, just 40% of UK media planners are seeing privacy-first solutions as a key priority this year.
From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022
Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don’t see it as a priority for 2022.
Blis consumer confidence pulse: cautious optimism sets the tone
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
The changing behaviour series: Dutch auto market revving up
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.
MobileMarketing Magazine: O2 links up with Blis on behavioural targeting product
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.