Consumer confidence

The changing behaviour series: webinar – Commuters. The first domino?

With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.

futureproofing

The changing behaviour series: using data for future-proofing

The past number of months living through the COVID-19 pandemic, has surfaced some deep and fundamental problems in the world around us. Businesses and organisations mobilised crisis plans or conjured something ad-hoc to deal with the changes. In a PWC survey conducted in April, 77% of  CFOs are looking at cost containment measures, and 65% are thinking of deferring or cancelling investments – digital transformation included. 

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The changing behaviour video series: episode 3 – Consumer confidence

As well as understanding consumer behaviour and how they are engaging with content on their mobile devices ‘The changing behaviour series’ will provide some creative insight to help make the best use of creative campaigns. In this video Jamie Hall, Head of Creative at Blis shares some examples of how brands can be more innovative with their storytelling and interact with consumers on a deeper level.

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