Our new Retail Holiday tracker combines Blis’ proprietary footfall data with insights to reveal the impacts of COVID, restrictions and key retail events on consumer trends across the globe. The 1-pagers are updated regularly to reflect new consumer patterns and help marketers and media planners prepare for the upcoming holiday season.
Blis is excited to announce the release of a new infographic that provides essential holiday tips for marketers and business owners hoping to get ahead of the 2021 holiday season. The biggest takeaway: consumers are shopping in-person again.
Blis is excited to announce the release of our new Consumer Confidence Pulse, which highlights the latest data for consumer mood and movement in key retail and lifestyle sectors. This updated “Pulse 2.0” is featured on a new dashboard that will be updated monthly. The insights can be accessed on the dashboard at any time.
Following Memorial Day Weekend, Blis shared promising travel insights on visitation numbers to many American “playgrounds.” People are becoming more comfortable with leaving home again, which highlights this summer as an opportunity for businesses to take advantage of consumers craving a return to recreation.
In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.
Memorial Day Weekend signaled that holiday travel is coming back in the US – but not across the board. Blis looked at California theme parks, Orlando theme parks, and the Las Vegas Strip (three American “playgrounds”) to compare Memorial Day Weekend visitation data with April and May numbers.
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
Nathan Lawson, Senior Insights Manager looks at the pharmaceutical chains whose ‘essential retail’ status has allowed them to remain a permanent fixture on the high street throughout the crisis. By looking at the pharmaceutical category we are able to get a read on consumer sentiment now that most things are closed.
We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.