I rest my suitcase: staycation is no longer a replacement for longer trips, it’s a bonus!
After two years of travel restrictions, UK audiences continue to holiday domestically.
Blis, but not as you know us…
A fresh, new website to keep up with a fast paced industry.
Eyebrow-raising ExchangeWire TraderTalk with Blis’ Amy Fox
Amy draws easy-to-understand visuals illuminating the state of the diminishing ID world.
Blis hires Natalie Muir as Insights Lead for APAC
New research leader will enable brands to use data to optimise their campaigns.
How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
From AdExchanger: Advertisers are missing key audiences – even before third-party cookies disappear
The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that audiences have long been flying under their radar.
Blis appoints new VP of Programmatic Partnerships and new RVP Midwest/West, continuing hiring spree in the US
New strategic roles join over 10 new hires in the region in 2022 so far.
Blis announce new partnership with Experian across seven markets
Comprehensive cross-channel customer segmentation now integrated into Audience Explorer.