As well as understanding consumer behaviour and how they are engaging with content on their mobile devices ‘The changing behaviour series’ will provide some creative insight to help make the best use of creative campaigns. In this video Jamie Hall, Head of Creative at Blis shares some examples of how brands can be more innovative with their storytelling and interact with consumers on a deeper level.
Companies from every sector have benefitted by engaging with apps and making mobile a core part of their strategies. The impact Covid-19 is having on app usage, content consumption and the wider mobile industry has been striking and swift. As part of ‘The changing behaviour series’ we’re continuing our review of how consumers are interacting with content in light of the increased restrictions on movement around the world.
Earlier this week we looked at gaming apps and the rise in activity at distinct points throughout the day. As part of ‘The changing behaviour series’ we’re taking a deeper look at what other apps are performing well in the app ecosystem and how brands can use consumer behaviour to inform their strategy.
Lockdowns have been imposed in most major cities around the world. Personal movement across these cities has disappeared virtually overnight, with transport app Citymapper reporting as much as a 96% reduction in travel over the past number of weeks. And gaming and news apps are having their moment, in terms of content consumption and engagement. This restricted movement has led to an uptick in app usage of 70.1% in the UK, 15% in the US and 23% in Australia, according to Blis data.
As part of ‘The changing behaviour series’ we are bringing a regular dose of insight from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.
We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?
The average adult spent three hours and 35 minutes a day on their mobile device