We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.
With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).
It comes as no surprise that gaming is big business. But what is perhaps surprising is just how big the industry is, with the world’s 2.7 billion gamers expected to spend $159 billion on games in 2020. According to NewZoo, mobile gaming was the segment which saw the biggest increase in engagement and revenues as a result of COVID-19 measures.
As the start of a new decade and a restart to the Chinese Zodiac cycle, 2020 had all the promise of prosperity and new beginnings. And while it did bring change, it wasn’t exactly what most of us had expected when setting our intentions for the new year.
In the final webinar of ‘The changing behaviour series’ the team review what’s happened one month on from non-essential retail stores reopening and the second weekend of bars and restaurants around England opening their doors for customers.
On 4th July bars, hotels and restaurants across England opened their doors to customers after three months of lockdown. The UK hospitality sector is one of the UK’s largest employers with 3.2 million workers in the sector in 2018 and since lockdown began job cuts and closures in the sector have regularly made the headlines.
‘Super Saturday’, as it was affectionately known, saw people queuing up to sit in their favourite pub to enjoy socially distanced drinks. To assess the levels of confidence in returning to places of leisure and entertainment, our team at Blis analysed patterns of consumer behaviour and compared them with patterns from the week of 24th February – 1st March.
This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.