This blog post is a collaboration between market research firm, GlobalWebIndex (GWI) and location advertising and analytics company, Blis, and it reveals the answers to these questions by comparing what people say (in consumer research) vs what they do (in the real world).
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.
For more than 100 days the UK has been under various states of lockdown. Over the last number of weeks those lockdowns have eased significantly, with non-essential retail opening mid-June and pubs and hospitality this past weekend.
With so many uncertainties, the question to ask isn’t what will change in three- to six- months’ time but what won’t change. What are the inherent human truths that underpin behaviour and decision-making?
COVID-19 has brought chaos everywhere it goes. And it’s also brought change, both negative and positive. In a recent webinar with Appetite Creative Solutions we looked at how more change took place in 10 weeks than was predicted to take place in 10 years.
As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:
With COVID-19 continuing to dominate news headlines around the world, the equally serious phenomenon of dengue fever in Singapore has taken a backseat.
Just last week, dengue infections in Singapore have surged past the 10,000 mark, with 870 cases in the first week of June; being the largest outbreak year recorded in Singapore’s recent history. Yet, there are no signs of slowing down. The National Environment Agency (NEA) has warned that the hot and wet conditions suitable for the growth of the Aedes mosquito population are likely to last till October.
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.