Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.
Blis, the trusted leader in location-powered advertising and analytics, has announced a number of new appointments to bolster the company’s engineering team.
HERE helps Blis’ CTO deliver location-powered advertising and analytics to help the world’s largest brands reach and engage consumers.
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.
Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
Amy Fox, Product Director of Blis talks about good vs bad location data and why accurate location-based intelligence is so valuable and exciting.
