Innovative brands are finding ways to go directly to their audiences without over-relying on Big Tech.
As NSW emerges from its 100+ day lockdown, ad tech company Blis has provided some insight on how businesses can expect customers to behave as they enjoy their newfound freedom.
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
In this post from ‘The changing behaviour series’ we examine the results of our sentiment survey analysis to see what’s really going on in terms of consumer behaviour.
In this post from ‘The changing behaviour series’ we look at what Lockdown 2.0 means for retailers in the UK.
To understand how consumers were feeling about life after lockdown we ran a six question survey and measured footfall from 100,000s of locations across Australia over the first half of the year. In analysing the data we identified that caution is pervading in most areas but recovery is happening at different speeds.