Ahead of major shopping events like the Great Singapore Sale and Singles’ Day, Blis, the global leader in real-world intelligence, today announces new findings from a global study of 6,000 consumers—including over 450 in Singapore—conducted in April and May 2019. The goal is to deliver fresh insight into consumers’ shopping behaviours, to help retailers strategise and boost engagement throughout the rest of this year.
Consumers today have higher expectations from the brands that they choose to engage with. They
As humans, we create our own realities based on what we show, say and do.
How can marketers make the most of Ramadan in Indonesia? For marketers in FMCG, restaurants and travel, Blis has some advice.
Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.
The “retail apocalypse” continues to make headlines, but is it really an apocalypse? In reality,
With Ramadan less than a week away, advertisers and marketers across Southeast Asia are finalising
Global martech leader Blis offers nine tips for FMCG, food and travel marketers this Ramadan
With the summer holiday season around the corner, Blis brings you India traveller insights and data first hand on what’s in it for brands to look out for.
