Travel

Blis Audience Explorer delivers seven times more page lands and double engagement rates compared to standard location targeting solutions

Company continues investing in its privacy-first advertising technology and growing the team to help clients reach all addressable audiences.

Despite consumer pessimism, consumer behaviour is returning to normality

Our new report looks back at 2021 trends to understand the factors shaping consumer behaviour during the rest of 2022.

4th of July: America’s “playgrounds” thrive over the holiday as people get back to traveling

Following Memorial Day Weekend, Blis shared promising travel insights on visitation numbers to many American “playgrounds.” People are becoming more comfortable with leaving home again, which highlights this summer as an opportunity for businesses to take advantage of consumers craving a return to recreation.

New Blis and WBR Insights report: ‘Emerging omnichannel marketing strategies in the CPG industry’

In collaboration with research company WBR, Blis is excited to release a report on its newest retail research as in-person shopping climbs back to pre-COVID numbers.

Memorial Day Weekend: Many American “playgrounds” show promise over the holiday as summer kicks off

Memorial Day Weekend signaled that holiday travel is coming back in the US – but not across the board. Blis looked at California theme parks, Orlando theme parks, and the Las Vegas Strip (three American “playgrounds”) to compare Memorial Day Weekend visitation data with April and May numbers.

The changing behaviour series: webinar – Commuters. The first domino?

With lockdowns slowly lifting around the world, the UK began Phase 2 of it’s restrictions last week, with PM Boris Johnson “taking the first careful steps to modify our measures”. Workers that couldn’t work from home were encouraged to return to work, avoiding public transport, where possible. The impact of what this means for employees and businesses alike is yet to be fully seen.

The changing behaviour series: the view from Hong Kong

Whilst Covid19 continues its destructive path around the world, the economic impact of the virus is being felt across every industry. In the advertising industry, some of the world’s largest advertisers are revising their sales forecasts and shifting budgets. The Organization for Economic and Development warned that the escalation of the virus could cut global economic growth in almost half from 3% to 1.5% in 2020.

The changing behaviour series: it’s all in the timing

Companies from every sector have benefitted by engaging with apps and making mobile a core part of their strategies. The impact Covid-19 is having on app usage, content consumption and the wider mobile industry has been striking and swift. As part of ‘The changing behaviour series’ we’re continuing our review of how consumers are interacting with content in light of the increased restrictions on movement around the world.

Making the Most of Ramadan Marketing in Indonesia

How can marketers make the most of Ramadan in Indonesia? For marketers in FMCG, restaurants and travel, Blis has some advice.