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New Blis report ‘Behaviour change is real: how brands can harness it’

Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.

The changing behaviour series: QSR convenience continues to reign supreme

December 31st is creeping ever closer and with it, the end of the roller coaster year that’s been 2020. While most sectors have experienced huge turbulence across the US, Quick service restaurants (QSRs) have remained impressively robust. While this might sound surprising, considering that many restaurants and cafés are looking much emptier, it’s worth remembering that this is an industry that is laser focused on convenience and speed. And in the middle of a pandemic, convenience is an essential element of our new daily routines.

Excess vs. Exercise: US, UK & Australia

Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.

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