As U.S. states have now reopened in some capacity, there are several signs that consumers are cautiously re-entering the market with safety measures in place. Those early indicators include:
In this episode of Blis’ ‘The changing behaviour series’, Nate John-Grose, RVP, West at Blis speaks with Jameson Valone, AVP of Marketing at Macerich to understand what he’s observing in the market in light of the COVID-19 crisis.
Over the past month, we’ve seen Americans drastically change their lifestyles to adapt to voluntary social distancing and stay-at-home government mandates.
Search behaviour is the first step in the purchase journey for many. It can be a good indicator of interest, consideration or even intent, but until that translates into actual behaviour – as evidenced by footfall – that means the purchase journey (in most cases) remains incomplete.In this infographic, we use Blis’ analytics tool, Smart Trends to look at US, UK & Australia’s real-world behaviours during the Christmas and New year period to see how resolute those resolutions really are.