From Chain Store Age: Shoppers focused on value and convenience over brand loyalty, says survey
Brand loyalty took a back seat to other factors among shoppers during COVID-19 and the trend is expected to continue.
From AiThority: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
From MarTech Series: New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores. Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
New Blis & WBR research reveals retailers are shifting marketing budgets back in-store
Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to ‘channel-agnostic’ buying journeys
Confidence in the time of COVID-19
Financial uncertainty and interruptions to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new opportunities as they arise.
The changing behaviour series: webinar – The incremental lifting of lockdown in the UK
From a distance the signs are indicating that this will look like a rapid recovery for the UK economy, with Andy Haldane, Economist at the Bank of England saying, “The recovery in the UK is coming ‘sooner and faster’ than expected, leaving us optimistic for a V-shaped bounceback”. However, while we’re in the thick of it, expect a series of interruptions and false starts until the risk of additional spikes and waves of COVID-19 reduces and further lockdowns become more remote.
The changing behaviour series: reopening the UK and kickstarting the economy
For more than 100 days the UK has been under various states of lockdown. Over the last number of weeks those lockdowns have eased significantly, with non-essential retail opening mid-June and pubs and hospitality this past weekend.
Five ways historical targeting can help predict future behaviors: Part 3 – competitor conquesting
During the periods of lockdown we witnessed dramatic shifts in consumer loyalty. In the US, in late February, brands were experiencing on average 78% loyalty. During the peak period of early April those figures rose to 90%, indicating that most people were going to one store only to pick up their essentials and didn’t “shop around”.
The new omnichannel normal
Since the day Amazon began offering free one-day shipping, nothing in retail has been the same. Digital transformation (in the guise of “the Amazon effect”) has dramatically impacted every facet of the industry. As a result, we’ve seen some of the mall anchors move on, and innovative new players move in.
