Article
Eyebrow-raising ExchangeWire TraderTalk with Blis’ Amy Fox
Amy draws easy-to-understand visuals illuminating the state of the diminishing ID world.
Events
ExchangeWire TraderTalk with Amy Fox
“In a world where everyone opted into cookies and drove amazing scale and performance… that’s now under threat”
Consumer behavior
Blis hires Natalie Muir as Insights Lead for APAC
New research leader will enable brands to use data to optimise their campaigns.
Article
How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Article
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
Consumer behavior
Blis appoints new VP of Programmatic Partnerships and new RVP Midwest/West, continuing hiring spree in the US
New strategic roles join over 10 new hires in the region in 2022 so far.
Press Release
Blis announce new partnership with Experian across seven markets
Comprehensive cross-channel customer segmentation now integrated into Audience Explorer.
Consumer behavior
Blis launches new travel e-guide, revealing trends and predictions across APAC
The e-guide will help marketers across APAC understand the new types of travellers, how the future is shaping up and how they can better reach these customers.
Press Release
Blis secures investment from LDC to accelerate global expansion
Blis will fast-track its opportunity to drive mass adoption of its privacy-first advertising technology.