Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web.
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.
MediaCom global head of paid social Renee Mellow chaired a panel on how AI and messaging are influencing buyer behaviour at this year’s ‘Commerce Disrupted’ event in London.
The precise information you need, delivered exactly when and where you need it. Personalized engagement and experiences. Easy step-by-step navigation. These are just some of the things you get with indoor location-based services.
If you missed out on all the action from this year’s Blis Golden Shaker 2016 in Singapore, you can catch up on all the action on our page.
I’m sure many have heard this phrase. You either win or you don’t — unless you’re playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.
Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do.
Vizeum was crowned the best industry cocktail-making team at this year’s Blis Golden Shaker competition in Singapore, for its fruity take on a scotch drink ‘The Rule Breaker’.
Blis were busy celebrating on Tuesday after picking up an outstanding 5 awards from a whopping 12 nominations across five categories (Brand Awareness, Lead Generation, Mobile Video, Programmatic and Location Based Campaign).