Media Coverage

Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.

Snapchat disappointed us all last week and Facebook did the same on Monday.

The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.

There are good reasons to feel optimistic about the outlook for brick and mortar retailers during this upcoming holiday season.

The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.

We are thrilled to have been shortlisted for Best Location Data Platform

When Facebook is down, Twitter is king. That was proved out last evening. Facebook blamed the outage on an internal technical issue with no evidence that user data was compromised. And while that is good news, consumers and brands alike had to pay the price of having one tech giant as the sole owner of – almost – all the biggest social networks. But this time, Twitter had the last laugh.