Australia | Blis

Blis reveals new interactive dashboard that tracks COVID anxiety levels & consumer movement across 18 retail & lifestyle sectors

Blis, the pioneer of privacy-first location-powered advertising, today reveals its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trended data around consumer mood to analyse COVID anxiety.

Blis hires Elias Psarologos as Head of Sales Australia/New Zealand

Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.

Is the confident majority propping up consumer activity down under?

What happens to consumer behaviour during a pandemic setback? What should marketers be mindful of in such times? Location specialists Blis looked into the data to find out.

Blis consumer confidence pulse: cautious optimism sets the tone

Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021

The changing behaviour series: charting the sentiment of 2020

In this post from ‘The changing behaviour series’ we take a look at the data from the final quarter of 2020, captured in the Blis consumer confidence pulse to identify consumer sentiment in Australia, Singapore, Italy, UK and US.

The changing behaviour series: life after another lockdown

In this post from ‘The changing behaviour series’ we examine the results of our sentiment survey analysis to see what’s really going on in terms of consumer behaviour.

New Blis report ‘Behaviour change is real: how brands can harness it’

Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.

The changing behaviour series: the steady pulse of consumer sentiment

In this post from ‘The changing behavior series’ we take a look at Generation Z to get a better sense of their patterns of behavior and where they spend their time.

Blis keeps finger on the pulse of consumer behaviour with global sentiment tracker

Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the UK, USA, UAE, Singapore and Australia.