From Engage: What happens when our common currency becomes uncommon?
Read the original article in Italian here. The common currency that has been used consistently
From New Digital Age: Upcoming disruption to frequency capping illustrates the massive changes about to hit the industry
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
From Mi3: Don’t Freak: Here’s why location-powered advertising won’t get lost in the current cookie storm
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Blis and Impossible Foods panel during AdWeek’s Mediaweek
It’s nothing personal: driving results in a privacy-first world On April 15th at 10am EST
Blis launches playbook – Preparing for a privacy-first world: your personal guide to getting
No-nonsense survival guide to help brand marketers and agencies navigate potential solutions and ‘perfect storm’
The new Blis mission: to help brands and agencies to target large – scale users in the post cookie world
Read the original article in Italian on La Sicilia here. The new suite of Blis
Blis launches privacy first, location powered products for post cookie targeting
Read the original article on Mobile Industry Eye here. Location-powered advertising firm, Blis, has launched a
Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world
By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media
What happens when our common currency becomes uncommon?
Blis’ CTO Aaron McKee gives his take on the post-cookie world and how it will affect the industry at large.