The changing behaviour series: consumer interrupted
In this post from ‘The changing behaviour series’ we look at what Lockdown 2.0 means for retailers in the UK.
The changing behaviour series: how brands can harness behaviour change
In this latest report ‘Behaviour change is real: how brands can harness it’ we dig in deeper to these stages, exploring the nuances of the stability period with the additional phases that have emerged.
IRI: Foot Traffic on the Road to Recovery
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
The changing behaviour series: capturing the pulse of consumer sentiment
We know that foot traffic reflects consumer confidence and so, we launched the Blis consumer confidence pulse. It’s an interactive tracker that gives us a read on consumer sentiment which we can use to supplement our consumer movement data and retail foot traffic to get a more holistic view of the current state of play.
Holiday shopping seasons like never before – how can brands plan?
With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).
The changing behaviour series: gaming on the rise
It comes as no surprise that gaming is big business. But what is perhaps surprising is just how big the industry is, with the world’s 2.7 billion gamers expected to spend $159 billion on games in 2020. According to NewZoo, mobile gaming was the segment which saw the biggest increase in engagement and revenues as a result of COVID-19 measures.
Why location and behavioural data are the perfect match
Even before we rang in a new decade in January 2020, a digital transformation was underway and traditional consumer behaviours were shifting. But the rate of change accelerated dramatically this year and the way our markets and our industry works is also transforming rapidly.
The road to recovery webinar
As the start of a new decade and a restart to the Chinese Zodiac cycle, 2020 had all the promise of prosperity and new beginnings. And while it did bring change, it wasn’t exactly what most of us had expected when setting our intentions for the new year.
The changing behaviour series: webinar – High streets to bar stools
In the final webinar of ‘The changing behaviour series’ the team review what’s happened one month on from non-essential retail stores reopening and the second weekend of bars and restaurants around England opening their doors for customers.