Grocery

Control and convenience rule for COVID-19 consumers

Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
The study examined trends in consumer behaviour using location data and mapped these patterns against consumer survey data to understand how brands can better connect with their consumers in the time of coronavirus-related restrictions.

Column – A Resource Guide Into The Current State Of Adtech

If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.

However, the wheels of innovation and change continue to turn in digital advertising and adtech the monetisation engine of the free and open internet.  Many people simply do not have the time in the current climate to mine the social noise for real information versus sales pitches.

changing-behaviour-alex-wright

The changing behaviour video series: episodes 1 and 2 – Impact on UK grocery retailers

As part of ‘The changing behaviour series’ we are bringing a regular dose of insight  from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.

Grocery sign

The changing behaviour series: a view on grocery shopping in the UK

We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?