QSR

MediaPost QSR Brand Insider Summit

Blis is thrilled to be a sponsor at MediaPost’s QSR Brand Insider Summit on July 16-19 in Park City, Utah.

Good morning, advertisers! The ritual cup o’ Joe returns to NYC and Florida

The Blis team endeavoured to look at how parents who walk or drive kids to school might return to the habit of getting a coffee on the way to (or from) drop-off.

The changing behaviour series: QSR convenience continues to reign supreme

December 31st is creeping ever closer and with it, the end of the roller coaster year that’s been 2020. While most sectors have experienced huge turbulence across the US, Quick service restaurants (QSRs) have remained impressively robust. While this might sound surprising, considering that many restaurants and cafés are looking much emptier, it’s worth remembering that this is an industry that is laser focused on convenience and speed. And in the middle of a pandemic, convenience is an essential element of our new daily routines.

The changing behaviour series: eating out to help out

In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.

The changing behavior series: food on the go

Home baking is experiencing a surge of interest, leading to a flurry of cakes and breads posted across social media and a scarcity of some of the essential ingredients for the tasty treats. But the lure of the takeaway is hard to resist and following the Easter break the Blis team tucked into some stats to find trends in the QSR sector for ‘The changing behaviour series’.

The changing behaviour series: Australian consumers adapting and thriving

And suddenly everything changed. From the way we work (Weekday CBD foot traffic across major Australian cities was down -62% in March vs Jan 2020), where we spend our time (activity in mid-suburban areas went up 23% on average) to the way we travel and move (public transport use is down over 70%) has significantly shifted since COVID-19 escalated in Australia

The changing behaviour series: staying top of mind in Singapore

Singapore won praise from the World Health Organisation (WHO) for its early response to address the nation’s concerns and anxieties when it first raised alerts to DORSCON Orange on February 6, 2020. With many countries currently implementing lockdown measures and shelter at home policies, Singapore has implemented “circuit breaker” measures – closing down non-essential services – from now until May 4.