Real World Intelligence Archives | Page 8 of 9

Sharing is Caring: The Measurable Value of Customer Promiscuity in a Slow Auto Market

In marketing we are conditioned to value building and retaining brand loyalty, so it may seem counterintuitive to consider the potential benefits of customer promiscuity – the propensity for customers to visit competitors/alternative choices. In a recent footfall study of Australia’s automotive category, Blis explored these concepts by analysing visitor crossover between dealerships to uncover clues as to what promiscuity means to brands

The Vue on Location

If marketers and agencies alike want to get ahead of the game when it comes to location powered real-world intelligence, several hurdles have to first be tackled.

Singaporean shoppers prefer shopping in store

The Real Retail Study analysed shopper behaviour in Singapore, and concluded the desire to shop in store is also very much alive, especially when it comes to food and groceries (79 per cent), followed by furniture and home furnishing (69 per cent), and household appliance (61 per cent).

Here’s why more than half of Singaporeans still prefer in-store shopping

Although 67% of Singaporean shoppers opt to go on shopping websites before visiting physical stores, more than half (56%) of shoppers still prefer to buy in-store so they can see the quality before they buy a product, a study by UK mobile tech firm Blis found. Meanwhile, 45% said that they want to test the product first so physical stores are more preferable.

Here’s why more than half of Singaporeans still prefer in-store shopping

Four in five consumers purchase after doing this

New research reveals that the Australian high street is not dead, after 63% of Australian shoppers stated they prefer an in-store shopping experience over online.

63% of consumers prefer in-store shopping: Blis research

Data analysis company Blis has released new research findings that 63% of consumers prefer in-store shopping experiences.

High Street Not Dead: Aussie Retailers Get A Boost From Study

In news that should please the Australian high street, Blis, the global leader in real-world intelligence, has today revealed that 63 per cent of Australians favour an in-store shopping experience over online, as part of a new study into consumer shopping habits.

Blis Research: The Real Retail Story in Australia and Singapore

For the past few years, we’ve been hearing about a retail apocalypse – the end of retail as we know it thanks to ecommerce giants like Amazon and Alibaba. In news story after news story, examples are shared and stats provided, detailing the number of brick-and-mortar retailers that are shutting their doors forever. Photos are posted of abandoned shopping malls in the USA, proof positive that retail is indeed facing its final days.