COVID-19 has brought chaos everywhere it goes. And it’s also brought change, both negative and positive. In a recent webinar with Appetite Creative Solutions we looked at how more change took place in 10 weeks than was predicted to take place in 10 years.
If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position.
However, the wheels of innovation and change continue to turn in digital advertising and adtech the monetisation engine of the free and open internet. Many people simply do not have the time in the current climate to mine the social noise for real information versus sales pitches.
In less than four months, the COVID-19 pandemic has turned Australia’s supply chain and business processes upside down. This comes as social distancing practices underpin an unprecedented shift towards online shopping – which has materially impacted retailers, but at what cost?
Consumer foot traffic to grocery shops is returning to normal levels in some markets after the novel coronavirus (COVID-19) outbreak, according to the latest anonymised device tracking from location analytics platform Blis.
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.
Blis, the location analytics company, is launching a product to help brands adapt targeted advertising for households staying at home during the coronavirus pandemic.
The “Habits to Home Targeting” tool provides brands with an opportunity to reach all consumers living in a household at scale, in order to interpret how their shared habits and historical behaviours can influence buying decisions during social distancing.
London, 15 April – Blis, the trusted location-powered advertising and analytics partner, today announced the launch of a new product, Habits to Home Targeting, created to help brands adapt their advertising for a ‘stay at home’ COVID world. The new product combines Blis’ accurate historical audience targeting data, largely from pre-COVID consumer behaviours, with a new proprietary technology designed to identify and reach entire households at scale.
Share of voice matters more than ever. Focus on purpose and be empathetic. Be useful. These mantras are being echoed every day in the industry press. And they are true. Now is the time to drive share of mind through share of voice and for brands to be at their most useful, purpose driven and empathetic. But it is also the most important time to understand consumers, their new temporary patterns and how and when they are interacting with brands and content.