Where will location go in 2018?
2017 was a big year for location-based advertising: The IAB released its Location-based Marketing Playbook
Omnicom Media Group Running Location-based Campaigns on Blis Self-Serve Platform
Sydney: 9am, August 1st 2017: Leading location technology company Blis, today announced that after working with Omnicom Media Group (AUSNZ) for the last year, its proprietary, location-enabled self-serve Demand Side Platform (DSP) has been released industry-wide.
Pokémon Go: The App that Changed the Game for Location-Based Advertising
This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
Spatial Science
To loosely paraphrase Ian Brown, it’s not just where you are, but also where you’re
The moment for moment marketing has arrived
Consumers are more responsive to personalisation than ever before. From Amazon to Warby Parker, large
How location-based advertising can revitalize bricks and mortar shopping
In today’s highly connected digital world, smartphone technology and mobile behaviors are rapidly revolutionizing everyday
A Marketer’s Guide to Holiday Shopping
A lot of things change during the holiday season: The air gets crisper, the days
