Blis

Media Coverage

From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis

As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.

Media Coverage

From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”

With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.

Media Coverage

From The Daily Telegraph: Apple’s tracking crackdown hits ad spending

Read the original article on the Daily Telegraph here. Excerpt: “Apple recent privacy crackdown has dealt

Media Coverage

From IT Pro Portal: What’s the solution for marketers in the privacy-first world?

As we move towards a world where ad targeting is based on less available personal data and device identifiers, brand marketers and agencies are being forced to find new ways to reach consumers and achieve key business outcomes through personalized and high-performing digital advertising.

Media Coverage

Blis hires Elias Psarologos as Head of Sales Australia/New Zealand

Blis, the leading privacy-first location-powered programmatic advertising partner, has today announced the appointment of Elias Psarologos as Head of Sales for Australia and New Zealand.

Article

Blis’ iOS 14.5 tracker is live!

We’re happy to announce that our very own Courtney Palm, RVP of Central/West in the US, has been named a 2021 Moxie Award Winner, a prodigious award given to only 50 rising women in tech across the country.

Media Coverage

From the FT: Apple takes on the internet: the Big Tech battle over privacy

Now Apple’s new mobile operating system has arrived giving users more power over how they’re tracked by advertisers. This week’s Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared.

Events

Blis x Fix/Live, The #getimpersonal series: The perfect storm of change

The changes around privacy this year have sent shockwaves through the digital marketing and publishing spaces, and left many businesses struggling to understand how they will be impacted and what this means for their digital marketing efforts.

Media Coverage