Article
Life is Blis – Vanessa Goldstone
Tell us about yourself? I’m from Northern Ireland originally. I moved to London in 2016
Media Coverage
The ‘phygital’ mall: CapitaLand explains why Funan represents the future of shopping
The newly reopened Funan mall is unlike any other shopping mall in Singapore, which embraces
Article
Life is Blis – Jack Dellecoste
Tell us about yourself After finishing a degree in communications and media there was a
Press Release
68% of Aussie C-suite still struggle to prove ROI when using location data in new study
25% of senior marketing leaders still don’t know how to apply location-based data AUSTRALIA
Article
Life is Blis – Eiji Macasaet
I was referred by a colleague from my previous company who was already with Blis. I met with Richard Andrew who told me about the role and how it’d be a good fit for me based on feedback he gathered. It was enticing because this was a lot different from what I’d been doing. Programmatic was excelling, location is a great platform that we have and how Blis had been positioned across different markets all appealed to me.
Press Release
Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.
Press Release
150 APAC Marketing Leads Cite Location-based Data as Core to Growth
New study from Blis shows investment in location-based advertising significant but knowledge gaps still present for many marketers
Media Coverage
Five assumptions marketers need to stop making about location data
Location-based marketing is becoming a vital part of understanding real human behaviour and planning real world intelligence powered marketing campaigns, but there are still a number of misconceptions about the technology. Location data tells us so much more than where a person is at any given moment so that they can be targeted with real-time ads. That’s one use of location – but it barely scratches the surface of what understanding real-world human behaviour can truly bring to marketing and advertising.
Article
5 Tips To My Former Agency Self
What I’ve Learned In My Journey From Agency to AdTech Ever wish you