Media Coverage
The Future of Location in Retail: Beyond Ad Targeting
When global fashion retailers like H&M want insights into reducing unsold inventory and more accurately stocking shelves on a regional level, they turn to location data.
Media Coverage
LBMA Vidcast: LG Builds Amazon Dash into All Appliances, Tide Launches 24/7 Delivery
Welcome to This Week in Location Based Marketing, a weekly video vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez.
Media Coverage
What’s The State Of Blockchain In Advertising? 8 Experts Share Their Insights
Like most industries, advertising is held back by uncertainty but moved forward by innovation. Many major companies have funded pilot projects, but widespread adoption of blockchain in advertising just isn’t there yet.
Press Release
Blis hires Dave King as Global Commercial Officer
LONDON, 11 March 2019- Blis, the market leader in advanced location data technology, today announces
Article
International Women’s Day 2019
Today marks International Women’s Day, a globally recognised day celebrating the success and achievements of
Media Coverage
Attenzione marketer: ultima chiamata per il treno 5G! di Pietro Ronchetti, Sales Director Blis Italia
Si intravedono grandi novità all’orizzonte per le infrastrutture di dati e comunicazione. I governi di
Media Coverage
Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
Media Coverage
Survey Asks How Much Is Your (Location) Data Worth?
A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information.
Media Coverage
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.