Article
Discover the power of Audience Explorer!
Discover the power of Audience Explorer! If you haven’t had a chance to experience Audience
Press Release
JGroup and Blis partner to strengthen location-based digital advertising in the Middle East and North Africa region
JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia and United States, today announced a strategic partnership with Blis, the trusted leader in location-powered advertising and analytics.
Media Coverage
Blis continues growth in Italy with new hire
As a result of the increased demand for trusted location partners, Blis, the leader in location-powered advertising and analytics has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media agencies.
Media Coverage
MobileMarketing Magazine: O2 links up with Blis on behavioural targeting product
O2 has teamed up with Blis, a location-powered advertising company, to help advertisers to utilise the O2 network to reach specific audiences.
Press Release
Blis partners with O2 to bring new behavioural targeting product to the UK
Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.
Media Coverage
IRI: Foot Traffic on the Road to Recovery
Holly Carlson, IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, describe the connection between consumer sentiment and their actual behavior, and how brands are connecting with shoppers wherever they are.
Article
Diversity: through our eyes
Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.
Case Study (old - don't use)
Kraft Heinz
Renault was able to effectively promote the Kadjar through a sophisticated combination of tactics.
Media Coverage
The Changing Behaviour Series: Shopping In The UAE
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country.