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Discover the power of Audience Explorer!
Discover the power of Audience Explorer! If you haven’t had a chance to experience Audience
Media Coverage
From Engage: Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Arianna Castoldi as Head of Sales and the hire of Livia Baldassari as Sales Manager for Italy.
Media Coverage
Blis launches Audience Explorer in Italy – From Engage
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the launch of its new product suite into Italy, enabling Italian brands and agencies to target their customers in the post-cookie world and drive key outcomes.
Media Coverage
Programmatic advertising partner Blis confirms Manchester expansion – From Prolific North
Blis is expanding its commercial operations outside London with a new Manchester office along with the appointment of Sadie Teasdale as Group Head to lead the regional expansion. The global privacy-first, location-powered programmatic advertising partner is making its first UK investment outside London with the move, which sees it take office space in Manchester to support clients and meet demand for location-powered advertising.
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3 trends luxury brands need to adopt to boost foot traffic this holiday season – From Total Retail
This year, despite the pandemic, the U.S. saw strong growth across luxury retail brands. Kering, owner of Gucci and Yves Saint Laurent, saw a 46 percent increase in Q1 sales, with online activity contributing significantly.
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A name change won’t cause a revolution unless we ask for one – From Emerce
Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.
Article
Find out the retail trends in the run-up to this holiday season
Our new Retail Holiday tracker combines Blis’ proprietary footfall data with insights to reveal the impacts of COVID, restrictions and key retail events on consumer trends across the globe. The 1-pagers are updated regularly to reflect new consumer patterns and help marketers and media planners prepare for the upcoming holiday season.
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What can we do when the tech giants let us all down? – From AdExchanger
Snapchat disappointed us all last week and Facebook did the same on Monday.
The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.
Media Coverage
The importance of humanising corporate content – From Creativebrief
For marketers across the industry hitting the right tone in the wake of the pandemic was a significant challenge. As we emerge from the fog of the pandemic B2B brands are reappraising the role of corporate content.