In response to Gary Tramer’s anti-GPS opinion piece published in Mumbrella last week, Tom Gregory from mobile location marketing specialist Blis argues the case for GPS.
Halloween is just around the corner, a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers?
“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.” The challenges of omnichannel retail are well known by major brands and while the situation is largely a “glass half full,” there are signs that marketers’ focus is sharpening when it comes to using location data to shape the way they understand and reach their customers.
In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Looking across various industries, here are three best practices for brands looking to deliver effective omnichannel experiences.
The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.
Blis (blis.com), the global leader in advanced location data technology, releases today a whitepaper including insights from six leading retail brands. The paper, entitled ‘Transforming Customer Engagement with Location-Based Technologies’, explores the most current thinking on how retail marketers leverage location data to bolster their marketing strategies.
Global location data technology company Blis has been ranked in The Sunday Times Hiscox Tech Track 100 2017 for the third consecutive year. This prestigious league table features the 100 UK tech companies showing the fastest revenue growth.
On Device Research has today announced that Blis – the global leader in advanced mobile location data technology – has won the award for the most effective mobile campaign of Q2 2017 for its work on B&Q’s Fathers’ Day ad campaign.
While Blis continues to make a name for itself in Singapore and beyond for its location data expertise, the company is also well known for its annual media agency event the Golden Shaker Competition.