Mythbusting and treading the complex jargon-filled waters on advertising technology is part and parcel of the space, but with the increasing pivots from ad tech to ‘martech’, AdNews puts it to the industry to explain the differences between both.
A single, giant billboard designed with mass audiences in mind is no longer enough to
From the basketball playoffs to the U.S. Open to the start of baseball season, spring and summer sports draw enormous crowds and countless spectators across the country.
Blis, the global pioneer in advanced location data technology, is collaborating with 1830Media to offer brands in the Caribbean the chance to execute sophisticated ad campaigns based on advanced location data.
Marketers spend a lot of time identifying their ideal audiences. But once they figure that
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: 12.2% growth for online advertising in Europe; Ligatus expands to UK; Outbrain cooperates with AppNexus; Blis tackles French and Belgium markets; Integral Ad Sciences partners with The Trade Desk; and TabMo launches in US.
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around
Blis, the global pioneer in advanced location data technology, has agreed a partnership with AdMoove, the market leader in France and Belgium for location-based mobile marketing.
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.