
How Do You Target Shoppers on the Street?
Ever wonder how you can accurately target your shoppers on the street? Or what’s driving
Ever wonder how you can accurately target your shoppers on the street? Or what’s driving
“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
Today, Blis has announced it has made The Leap 100 2017 – a community of
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
Marketers have become experts at analysing consumer shopping patterns online, but they struggle to accurately
Consumers are more responsive to personalisation than ever before. From Amazon to Warby Parker, large
Blis, the global advanced location data technology company, and TVTY, the moment marketing company, have announced partnership that enables brands to launch personalised location-based digital ad campaigns using real-time event ‘triggers’.
Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events.
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed.