Article
A Marketer’s Guide to Holiday Shopping
A lot of things change during the holiday season: The air gets crisper, the days
Press Release
Blis and Heineken set new standards for location-based marketing with EMMA award win!
Yesterday, Blis received the ‘Most Effective Proximity Marketing Campaign’ award for its work with Mediavest on Heineken’s Amstel campaign in Tesco and One Stop stores across the UK. Looking for originality, quality, and effectiveness, the prize recognized Amstel, Tesco, One Stop, Mediavest, IRI and Blis for their innovative and collaborative efforts that have set new standards for location-based marketing.
Article
How to implement a mobile attribution strategy
Consumer behaviour is changing rapidly, driven by digitalisation.
Media Coverage
Blis Golden Shaker 2016: Team APD grabbed them by the chilli
The next team to present in the now famous annual Blis Golden Shaker competition is team APD with their creation: Grab Them By The Chilli.
Media Coverage
Agencies To Face Off In The Blis Golden Shaker Grand Final
It has begun. A schedule of awards dinners and holiday parties is once again about to grab media agencies by the collar and throw them headlong into champagne fountains across the country. So it’s nice to know some of them are managing to learn something along the way – about classy drinking, at least.
Press Release
Blis Partners with Netcom to Open Up Location Advertising Opportunity for Brands in Latin America
Blis, the global pioneer in advanced location data technology, has formed a strategic partnership with leading Latin American media specialist, Netcom. This partnership will enable Blis’ industry leading, mobile location based advertising products and services, to be available in Latin American and Caribbean media markets for the first time.
Video
An Overview of Mobile Location
The IAB UK launched its new video all about mobile location advertising. As a member of the Mobile Steering Group and Mobile Location Advisory sub-committee, Andrew Darling, Director of Communications at Blis, contributed towards the video content as and shared his thoughts on the mobile location advertising space on the IAB UK blog.
White Paper
IAB UK Mobile Steering Group Viewpoint: Creativity in Mobile
Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like…
Video
Why Location Is a Game-Changer in Digital Advertising
Harry Dewhirst, President at Blis, discusses his data technology business, how they use location behaviour to empower advertisers and where he sees growth. He speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”