Blog post | Blis

The changing behaviour video series: episode 3 – Consumer confidence

As well as understanding consumer behaviour and how they are engaging with content on their mobile devices ‘The changing behaviour series’ will provide some creative insight to help make the best use of creative campaigns. In this video Jamie Hall, Head of Creative at Blis shares some examples of how brands can be more innovative with their storytelling and interact with consumers on a deeper level.

The changing behaviour video series: episode 3 – Consumer confidence Read More »

The changing behaviour series: it’s all in the timing

Companies from every sector have benefitted by engaging with apps and making mobile a core part of their strategies. The impact Covid-19 is having on app usage, content consumption and the wider mobile industry has been striking and swift. As part of ‘The changing behaviour series’ we’re continuing our review of how consumers are interacting with content in light of the increased restrictions on movement around the world.

The changing behaviour series: it’s all in the timing Read More »

The changing behaviour series: sports in the virtual world

Earlier this week we looked at gaming apps and the rise in activity at distinct points throughout the day. As part of ‘The changing behaviour series’ we’re taking a deeper look at what other apps are performing well in the app ecosystem and how brands can use consumer behaviour to inform their strategy.

The changing behaviour series: sports in the virtual world Read More »

The changing behaviour series: got game?

Lockdowns have been imposed in most major cities around the world. Personal movement across these cities has disappeared virtually overnight, with transport app Citymapper reporting as much as a 96% reduction in travel over the past number of weeks. And gaming and news apps are having their moment, in terms of content consumption and engagement. This restricted movement has led to an uptick in app usage of 70.1% in the UK, 15% in the US and 23% in Australia, according to Blis data.

The changing behaviour series: got game? Read More »

The changing behaviour video series: episodes 1 and 2 – Impact on UK grocery retailers

As part of ‘The changing behaviour series’ we are bringing a regular dose of insight from a range of experts across our business. They will break down the trends we’re seeing to give an overview of changing consumer behavior, how this might affect brands now, and how it might affect them in the near future. We will update with new information when it comes to light for us and try to provide some clarity on a situation where no one can predict what happens next.

The changing behaviour video series: episodes 1 and 2 – Impact on UK grocery retailers Read More »

The changing behaviour series: a view on grocery shopping in the UK

We are in the midst of change, driven more by uncertainty than precedent: What is coronavirus? How can I catch it? Have I already got it? How do I know if I’ve got it? What should I do if I’ve got it? What should I do if I haven’t got it, and don’t want it? How many toilet rolls should I buy?

The changing behaviour series: a view on grocery shopping in the UK Read More »

The changing behavior series: how US customers are adapting

‘The changing behavior series’ looks at trends and observations as our team around the world see them in the coming days and weeks. In this post we take a deeper dive into how consumers across the US are adapting to what has quickly become the temporary “new norm”.

The changing behavior series: how US customers are adapting Read More »

The changing behaviour series: loyalty is a long game and reinforcing trust is key

Here at Blis, we’re seeing all sorts of interesting trends as mobile usage is rising exponentially and people who have more dwell time at home are engaging more. We also have a birds eye view of what’s happening on the streets in retail, QSR and other sectors. We’re analysing all of this rich data as quickly as we can, so read on for ‘The changing behaviour series’ with the trends and observations as we see them in the coming days and weeks.

The changing behaviour series: loyalty is a long game and reinforcing trust is key Read More »