From Engage: The next hot Topic…Or is it?
A few things to keep in mind before you pin your hopes on Google’s Topics according to Pietro Ronchetti
From Engage: The next hot Topic…Or is it? Read More »
Consumer behavior
From MMA APAC: The power of location data to find your audience
The Indian market is one of the fastest growing, emerging ad markets. So, how can location data help us re-imagine advertising to build an effective and consumer-centric industry?
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From Marketech APAC: Privacy-first solutions not a priority for half of media planners in Australia
Despite privacy becoming a crucial part of the business, 50% of media planners in Australia are still not seeing privacy-first solutions as a priority.
From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does
Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.
From ExchangeWire: In-app spending is expected to account for 51% of total media spending by 2026
Media planners are preparing to increase in-app advertising budgets by 15% in the next five years – expected to account for 51% of total media spending by 2026.
From Martech Series: US media planners are leading the way to find the best privacy-first solutions
The study reveals that most (56%) US media planners are seeing privacy-first solutions as a key priority during 2022. In fact, US planners are the only group in the survey treating privacy-first as seriously as they should. In the UK for example, just 40% of UK media planners are seeing privacy-first solutions as a key priority this year.
New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions
American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.
From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022
Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don’t see it as a priority for 2022.
New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.