Adding simplicity into media planning
Now available in New Zealand, Audience Explorer combines location insights with other privacy-friendly data to simplify audience planning and buying.
Take a moment to listen to our CMO, Diane Perlman in the IAB podcast
In this podcast, Diane shared her thoughts about some of the most critical topics in our industry.
Discover the power of Audience Explorer!
Discover the power of Audience Explorer! If you haven’t had a chance to experience Audience
Demo is dead – long live behavioural panel discussion
Blis recently hosted a panel as part of Mindshare Huddle 2021 discussing the limits of
Blis consumer confidence pulse: cautious optimism sets the tone
Blis consumer confidence pulse: cautious optimism sets the tone for Q2 2021
The changing behaviour series: two steps forward, one step back
In this post from ‘The changing behaviour series’ we take a brief look at non-essential retail across three European markets: Italy, The Netherlands and UK to help identify the patterns of behaviour through multiple lockdowns.
The changing behaviour series: Dutch auto market revving up
Six months on from the first coronavirus case in the country, safety measures, social distancing and working from home still pervade. Throughout the period car dealerships across the country remained open and in this post from The changing behaviour series we examine the patterns of behaviour of Dutch consumers visiting auto dealerships across the country.
The changing behaviour series: eating out to help out
In this post from The changing behaviour series we look at foot traffic to national quick service restaurant chains (QSRs) and pubs across the UK over the course of August to understand the impact of the government’s introduction of the Eat Out To Help Out Scheme (EOTHO). This scheme enabled diners to receive 50% off their bill on food and non alcoholic drinks consumed on site up to a maximum discount of £10 per person.
Diversity: through our eyes
Blis recently hosted “Diversity: through our eyes”, the first of our virtual panels focused on the topic of diversity within the media industry. The conversation focused on their experiences of being Black in the media/marketing industry, how they got to the positions they currently hold, and the challenges they faced along the way.