New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.
JGroup and Blis partner to strengthen location-based digital advertising in the Middle East and North Africa region
JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia and United States, today announced a strategic partnership with Blis, the trusted leader in location-powered advertising and analytics.
Blis continues growth in Italy with new hire
As a result of the increased demand for trusted location partners, Blis, the leader in location-powered advertising and analytics has expanded its senior staff in Italy. Arianna Castoldi joins the Milan office as Agency Group Head where she will lead the northern Italian Sales team and manage relationships with both brand direct clients and media ...
Blis partners with O2 to bring new behavioural targeting product to the UK
Blis, the trusted leader in location-powered advertising and analytics, has today announced an exclusive partnership with O2 that will give clients exceptional accuracy and scale when advertising online. The proposition, Telco-powered Targeting – together with O2, will use aggregated and anonymised customer behaviour data to match websites with audience segments.
Blis’ high-quality audiences now available on Facebook
London, 04 October – Blis, the global leader in real-world intelligence, has today announced that it is expanding its programmatic offering by making its accurate and verified location-based audiences available on Facebook, Twitter, Spotify and Snapchat, along with over 170 DMPs and DSPs across Europe and Asia Pacific. Now the Blis Data as a Service (DaaS) ...
Blis hires Fionn Hyndman as Managing Director Asia
Singapore, 24 September – Blis, the global leader in real-world intelligence has today announced the appointment of Fionn Hyndman as the regional Managing Director for its Asia business. Hyndman will lead Blis from Singapore as Richard Andrew steps down from the post in October after two years in the role. Hyndman brings with him an ...
Blis Research Highlights Location-based Marketing as Central to Brands’ Omnichannel Ambitions
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world ...
The high street is not dead: over half of EMEA consumers prefer shopping in physical stores
London, 25 June 2019: A new report launched today by Blis, the global leader in real-world intelligence, has found that innovation in bricks and mortar stores will breathe new life into the fragile status of the high street. Created to highlight the importance of real-world intelligence for retail brands, this report shows that we are ...
Blis Introduces Smart Trends, a Consumer Behavioural Analytics Tool Powered by Movement Data
Blis, the global pioneer in advanced location data technology, today announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release ...
Blis predicts future location behaviour with the industry’s first AI powered mobile advertising solution
Today, global location intelligence company Blis, released its latest groundbreaking innovation for the mobile advertising market: Blis Futures. Using proprietary deep learning technology, Blis Futures is an AI-powered, predictive location modeling solution.