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LDC invests in Blis to accelerate growth and double global headcount.
New: behavioural lifestyle audiences now live
Get to know Blis behavioural lifestyle audiences – a suite of plug and play audiences, such as affluent spenders, discount shoppers and culture lovers.
Blis Audience Explorer delivers seven times more page lands and double engagement rates compared to standard location targeting solutions
Company continues investing in its privacy-first advertising technology and growing the team to help clients reach all addressable audiences.
From Street Fight: How brands can better serve increasingly elastic customers
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.
#BreakTheBias series: featuring Beatriz Vieira
Our Global Head of PR and Content, Beatriz Vieira, shared some of her thoughts about what we can do to #BreakTheBias and her personal experiences as a woman in tech.
#BreakTheBias series: featuring Milva Povo
Read our interview with Head of Sales in India, Milva Povo to find out her thoughts about the challenges of being a woman in tech and how we can #BreakTheBias.
From IAB UK: IWD 2022,What’s being done to break the bias?
Kelly Jacobson Collins joined other women in the industry to answer some questions from IAB UK about what’s being done to break the bias.
69% of US consumers are making fewer impulse purchases than before the pandemic
Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.
From AdExchanger: Not to change the Topic, but a cookieless future is about more than just what Google does
Just when things started to feel less overwhelming, Google announced another change: It’s replacing FLoC with Topics. Brands and agencies – here we go again.