From Mi3: Advertisers reliant on IDs ‘missing half their audiences’
Programmatic firm Blis has released a study that shows mobile marketers are missing out on as much as 46 per cent of addressable audiences in Australia.
From B&T: Blis launches new e-guide
Blis, the audience-first platform that doesn’t rely on personal data, announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’.
From ExchangeWire: Blis launches new e-guide & interactive calculator
The new interactive e-guide was launched to help marketers understand the real impact of ID-reliant solutions on addressable audiences.
From Engage: Blis continues growth in Italy with the hire of Plinio Macella, new Agency Group Head in Milan
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Plinio Macella in the role of Agency Group Head Milan.
Blis announces the hire of new Agency Group Head after reporting a record revenue year and over twice the number of clients in Italy
Blis has hired Plinio Macella to focus on the next phase of growth in Milan
Blis launches Audience Explorer in Spain
New programmatic offering combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
Blis Audience Explorer delivers seven times more page lands and double engagement rates compared to standard location targeting solutions
Company continues investing in its privacy-first advertising technology and growing the team to help clients reach all addressable audiences.
Despite consumer pessimism, consumer behaviour is returning to normality
Our new report looks back at 2021 trends to understand the factors shaping consumer behaviour during the rest of 2022.
From Street Fight: How brands can better serve increasingly elastic customers
Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’ preferences and habits are more similar to what we were used to seeing pre-pandemic.