From Mediatel: In-house media planners to ‘spend less’ on connected TV than agencies
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions
American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.
From The Drum: Privacy-first solutions are still not a priority for 60% of UK media planners in 2022
Over a quarter of media planners cited privacy-first solutions as one of their biggest challenge, but 60% of them don’t see it as a priority for 2022.
New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.
From Engage: Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the appointment of Arianna Castoldi as Head of Sales and the hire of Livia Baldassari as Sales Manager for Italy.
Blis reports doubled revenue in Italy and appoint new Head of Sales and new Sales Manager to serve growing demand in the country
Expanded role for Arianna Castoldi and hire of Livia Baldassari as Sales Manager for Italy.
Blis launches Audience Explorer in the Netherlands
New product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
Blis launches Audience Explorer in Italy – From Engage
Blis, the leading privacy-first, location-powered programmatic advertising partner, today announces the launch of its new product suite into Italy, enabling Italian brands and agencies to target their customers in the post-cookie world and drive key outcomes.
Blis launches Audience Explorer in Italy
New product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done.
